80301 Terra Linguistica Terra Linguistica 2782-5450 5 Creating a favorable image of the International Olympic Committee in the media Создание благоприятного имиджа Международного олимпийского комитета в СМИ Mitrofanova Svetlana mspl@mail.ru 10 06 2011 2 124 27 29

The main problems and contradictions existing in the activities of the International Olympic Committee and reflected in the world media are analyzed. The author suggests ways to improve the activities of the IOC.

 IOC POPULARIZATION SPORTS REPORTS SPORTS TV DISCRIMINATION POLITICAL FACTOR