The paper analyzes Arctic-oriented English news texts in order to reveal the system of linguistic means employed for expressing exploration strategies in the circumpolar region. The results indicate three major aspects that the authors are focused on: the Arctic exploration viability; challenges faced by the states which are interested in the Arctic exploration; prospects opened up for the countries in the Arctic. The following groups of typical linguistic means were found to express these aspects: lexemes meaning exploration and development (exploration, exploitation, to explore, to develop, to exploit); lexemes having the semantics of importance, viability (priority, significance, importance, vital, crucial, should, have to) and lexemes meaning interest, attention (interest, attention, moves, willingness, to be keen on, to heed, to want); lexemes meaning conflict, competition (rivalry, contest, fight, conflict, tension, to trigger a row, to fuel concerns, to increase tension, to spark row); lexemes bearing the meaning of problem, challenge (obstacles, challenges, limitation); lexemes meaning prospects, opportunity (opportunities, indications, desire, project); linguistic units having the semantics of economic benefit (investment, wealth, gains, trade, profitable, viable, lucrative).