In article the problem of the Euroasian text as “generating model” Euroasian phenomenon as a whole is considered. Theoretical and geopolitical reference points of strategy of identification are shown. The Euroasian idea is understood in its correlation to ideas of Russian kosmizm. The conclusion that actual identification of persons and ethnoses can be carried out only in correlation with fund of social memory of Russia in the Euroasian context is drawn. The Slavic structuralism with its ontologic understanding of structure and interest to vital landscapes of existence is presented as a methodological basis of the Euroasian movement.