In the article on the basis of the determination of concept “methodological potential” are illustrated the possibilities of the development of the new theoretical and methodical ideas, connected with the initial concept of the collective creative education of I.P. Ivanov. Are represented the treatments of such concepts and phenomena as the methods of education, the methodical approach of teacher, methodical system. The new vision of the problem of result and effectiveness of educational activity shown as with the aid of the concept is opened. In conclusion is given the brief characteristic of new pedagogical theory – the theory of personal selection in the pedagogical activity.