The problem of social code is analyzed in the aspect of control produced a sense of community. Point of intersection of social-cultural code, and the mass media is a neutral, impersonal respect to a particular subject, or an empty form of communication capabilities, which is a unified, structural framework for interpreting the plural of communicative acts. Feature of power in modem society is that today it through mass media tends to an unprecedented all-embracing sense of control of all social processes.