80301 Terra Linguistica Terra Linguistica 2782-5450 42 Niklas Luhmann on the issue of preserving the uniqueness of the individual in terms of mass communication Никлас Луман о проблеме сохранения уникальности индивида в условиях массовой коммуникации Mureyko Larisa lamureiko@mail.ru 10 06 2011 2 124 207 214

The correlation of personal and impersonal in mass communication. Particular attention is paid to the transformation of the individual in connection with the growth processes of depersonalization under the influence of mass-media.

 INDIVIDUAL DEPERSONALIZATION MASS COMMUNICATION SELF-ORGANIZATION INTERACTION NIKLAS LUHMANN