The  article  shows  us  that  communication,  interpreted  as  a  creative  process  for  creating  meanings, can determine new trends in education development. The forming of communicative competence and the development of a student’s communicative potential suggest the use of interactive teaching methods. The article  also  deals  with  the  case-study  method  which  enables  students  to  work  in  a  group  discussing  one problem  and  an  opportunity  to  create  communicative  models  in  business  communication  based  on  the analysis of theoretical concepts.