80301 Terra Linguistica Terra Linguistica 2782-5450 9 Problems of teaching of text creating culture in training the students of  the qualification “advertising and public relations”: analysis of literary text Проблемы обучения культуре создания текста в подготовке специалистов по рекламе и связям с общественностью: анализ художественного текста Sergeeva Elena elena.v.sergeeva@gmail.com Kumbasheva Julia Kumbacheva@mail.ru 10 03 2013 1 167 49 55

The main subject of the article is the problems students of technical university (qualification “Advertising and Public Relations”) may encounter while analyzing literary text as part of the Russian language course. The need to pay special attention to the perception of a literary text is motivated by the negative results of the experiment on the perception of the students of the poetic text.

 PROFECCIONAL  ACTIVITY  IN  ADVERTISING TEXT  ANALYSIS  AND  PERCEPTION ADVERTISING TEXT  CREATION QUALITY  OF  THE  ADVERTISING  TEXT EXPRESSIVITY ARTISTIC VALUE