The article deals with the organization of diplomatic envoys of peace and goodwill ambassadors. The activities of these organizations on the principles of peace and cooperation developed by the United Nations. The main challenge facing these organizations is active implementation of an information direction of public diplomacy. An important means for its implementation are the modern means of communication. The analysis of the creation and promotion of the image of confidence in international relations. Creating an atmosphere of trust in the international audience is the main objective of the institute of Messengers of Peace and Goodwill ambassadors.