Scenario design the semantic horizons of the mass consciousness are analyzed in the socio-phenomenological aspect, which emphasizes the combination of cultural forms (in the form of discourse) and the process of generation of meanings taking into account the time factor. It is shown that ontology design scenario of mass consciousness, a certain communicative practices, hides the different cognitive models of temporality that motivate the subject’s behavior conceptual. It is emphasized that the cognitive orientation of mass consciousness at the level of “common sense” in the framework of social time is directed by the formal structure of the discourse that exists in intersubjective space, and contains a semantic matrix in the form of a stereotype. The perception of stereotype in the existential scenario of generation of meanings implicitly contains cultural and perceptual cognitive scripts guide behavior and decisions and at the functional level people do not distinguish between them.