80301 2782-5450 13 2 2022 1-83

EDI RUS 7-10 A-13042017 57200371860 0000-0002-6039-6305 Peter the Great St.Petersburg Polytechnic University Chernyavskaya Valeria chernyavskaya_ve@spbstu.ru

Polytechnicheskaya, 29, St.Petersburg, 195251, Russian Federation

Introduction to special issue on “Language and identity” The thematic issue on Identity and Language addresses the questions of the ever-increasing role of semiotic, linguistic resources in constructing and enacting identities. It provides further evidence for integration of linguistic disciplines and social sciences in discourse analysis. 10.18721/JHSS.13201 81 identity language discourse https://human.spbstu.ru/article/2022.48.1/ 7-10.pdf

RAR RUS 11-29 Molodychenko Evgeniy Identity, style, and styling: a sociolinguistic perspective The definition of style and the range of phenomena that it is 'made up of', arguably, remain to be elusive. A similar characterization can also be applied to identity. One solution which allows for a more encompassing view of style and can, simultaneously, provide further insights into the phenomenon of identity is theorizing style 'dynamically' as being more about styling than fixed sets of whatever can be said to 'make up' a certain ('static') style. Within this framework, styling can be seen as a more or less deliberate attempt on the part of an individual to position themselves in social encounters, which can, in turn, be construed in terms of (a combination of) 'tokens' of certain social 'types'. Viewing identity dynamically as 'performing' or 'styling' is a perspective within which such facets of identity theorization as enhanced agency of an individual in forming and enacting their identity, multiple identifications resulting in so-called 'fractured' identities, and being able to position oneself in a multiple (unique) ways in social encounters can be neatly explained. Viewing styling identity as being 'all about the usage of semiotic resources' and theorizing said resources vis-a-vis indexicality and metapragmatic processes also allows extending the range of these resources to naturally incorporate all other (nonlinguistic) object-signs and to explain in indexical and metapragmatic terms how these object-signs perform because the ways both linguistic and nonlinguistic signs operate indexically turn out to be identical. This complex framework is finally exemplified by means of examples of styling different personae (social 'types') within one discourse thus 'voicing' their respective stances and, simultaneously, allowing the author to align with these groups of their putative audience. Another example that is being used to illustrate the principles discussed above are so-called 'lingua-cultural types' (personae), as theorized and studied in the Russian strand of sociolinguistics. 10.18721/JHSS.13202 81’27 style styling lifestyle identity indexicality metapragmatics personae https://human.spbstu.ru/article/2022.48.2/ 11-29.pdf

RAR RUS 30-38 0000-0002-1040-9120 Peter the Great St. Petersburg Polytechnic University Chicherina Natalia chicherina_nv@spbstu.ru

St. Petersburg, Russian Federation

0000-0002-3561-6740 Peter the Great St. Petersburg Polytechnic University Strelkova Svetlana strelkova_syu@spbstu.ru

St. Petersburg, Russian Federation

Metaphors of digital identity The article analyzes the notion of digital identity and its reflection in English with the help of metaphors as a mirror of real life in the world of digital technologies. Digital transformation of modern society leads to emergence of multiple and mosaic social net identities that rarely coincide with identities in the real world. Metaphor is treated as a cognitive tool, which constructs new meanings and makes perception of the digital world easier. The authors underline the fact that some metaphors of digital identity have practically become fundamental terms while others develop dynamically, transform and expand their meaning. The basic research method is an adapted method of semantic differential, which allows building the categorical structure of the semantic space of digital identity, correlating it with metaphors. As a result of the given research, metaphors of digital identity are classified into 4 semantic categories: 1) digital habitus and digital technologies, 2) digital residents, 3) feelings and emotions in the digital world, 4) actions in the digital world. The most productive structural patterns of metaphor creation are composite metaphors, compounding, blending, conversion, and affixation. 10.18721/JHSS.13203 81'37 digital identity metaphor identification self-identification method of semantic differential https://human.spbstu.ru/article/2022.48.3/ 30-38.pdf

CNF RUS 39-46 0000-0002-0090-9068 St. Petersburg State University Zhilyuk Sergey s.a.jiluck@gmail.com

St. Petersburg, Russian Federation

St. Petersburg State University Gavrilyuk Maria a753536@gmail.com

St. Petersburg, Russian Federation

Internet self-identification of people born in the former GDR (based on materials of social network) After the Reunification of Germany in 1990, many people from its Eastern part (former East Germany, or GDR) faced a problem of self-identification. They were born and had been living for many years in the state which was then criticized by the West Germans, and which did not exist anymore, they were ashamed of their motherland and felt that they differed from the Germans born in the West. This juxtaposing became clear in the fiction texts created by those who had lived in the GDR. The phenomenon of thinking on the GDR past got the name ostalgia (Ostalgie, from Ost (East), and nostalgia). Further on, this word named any reminiscence of the East Germany. Today one can find traces of ostalgia in the real life in a form of numerous souvenirs from the GDR, and also in the Internet where social networks allow establishing accounts dedicated to the former East German life. The present article aims at finding to what extend social network users identify themselves with the East Germany and what significance the GDR still has for them. The used methods included sampling which allowed adopting examples from five accounts reflecting different aspects of life in the GDR. A lexic-semantical method was implemented to analyze them. The accounts can be divided into several groups in accordance with their focus. Many users recollect their East German past with pleasure, appreciate it and try to avoid extremes in assessing that period. Most of all, users underline the word Zeit, referring to the good old days that were calm (ruhig) and peaceful (friedlich). They still identify themselves with the GDR and name it as their motherland despite it seizing to exist. Thus, belonging to the community of GDR-born-people is a way of identification for social network-users and is significant for their mentality even after more than 30 years since the fall of the Berlin Wall. 10.18721/JHSS.13204 811.112.22 self-identification GDR East Germans ostalgia Internet-discourse https://human.spbstu.ru/article/2022.48.4/ 39-46.pdf

RAR RUS 47-56 000-0003-3610-8147 Minsk State Linguistic University Ilyicheva Inna ilitcheva@list.ru

Minsk, Republic of Belarus

Semiotic resources for expressing identity in the media cluster of the Brest region In the era of information and network glocalization, regional identity is a fundamental characteristic in the structure of a person's identification matrix. Due to regional identity, different regions stand out as integral territorial, economic and socio-cultural systems. The leading role in the formation of regional identity belongs to the media. Acting as a type of discursive practice, modern media discourse verbally and visually constructs events taking place in the region, reflects collective value orientations, and marks regional cultural codes.Modern media text is a linguo-visual phenomenon in which verbal and visual content closely interacts both at the level of individual lexical units and at the level of composition of the entire text. The aim of the study is to identify ways of expressing identity by means of signs of different modality in regional media texts. Taking into account the volume of transmitted information in a semiotically complicated media text, the author identifies three models: verbally oriented, visually oriented and isoverbal. 10.18721/JHSS.13205 482-093.5 (021) regional identity precedent name precedent situation polycode text cultural code onomasticon https://human.spbstu.ru/article/2022.48.5/ 47-56.pdf

RAR RUS 57-65 6523-2016 57189038663 0000-0002-6326-8392 St. Petersburg Electrotechnical University “LETI” Klochkova Yelena esklochkova@etu.ru

St. Petersburg, Russian Federation

0000-0001-5338-3656 Peter the Great St. Petersburg Polytechnic University Evtushenko Tatiana evtushenkotg@gmail.com

St. Petersburg, Russian Federation

Cognitive dimension of researcher identity in online com-munication: academic discussions in social networks The paper presents the study of constructing a researcher’s digital identity in virtual scientific environment. In online communication, the set of true researcher identity characteristics (sex, age, status and nationality) appears to be incomplete and is represented through his/her communicative strategies. The digital identity of a social network ResearchGate user, which is represented in their discourse of virtual scientific discussions, is studied using an integral model of identity including cognitive, emotional, motivational, behavioral and other components. The present study focuses on the discursive representation of the cognitive dimension of a digital identity. The communicative behavior of a researcher is analyzed regarding the following semantic and pragmatic features expressed in the analyzed discourse by a range of specific linguistic devices: 1) explicitness of cognitive processes represented by the frequent use of cognitive verbs as well as the words and expressions denoting cognitive processes related to knowledge and understanding; 2) types of cognitive evaluation and judgement in informal communication represented mainly by the modifiers indicating a specific type of evaluation (probability, value, complexity, novelty and correspondence with scientific norms); 3) self-identification and identification of an interlocutor as a member of ‘our’ or ‘their’ research field as well as explicit representation of symmetric and asymmetric relations between the interlocutors in terms of experience in the field. 10.18721/JHSS.13206 81`42 + 811.111 scientific communication digital identity cognitive dimension of identity social networks discursive representation English as Lingua Franca (ELF) https://human.spbstu.ru/article/2022.48.6/ 57-65.pdf

RAR RUS 66-74 0000-0001-6749-3047 St. Petersburg State University Kondratenko Polina p.kondratenko@spbu.ru

St. Petersburg, Russian Federation

Linguistic and cultural features of evaluation in academic expert com-munication (based on German and Russian academic reviews in Linguistics) Linguistic evaluation in academic expert social and communicative practice is considered an expression of multi-addressed acts qualifying the paper under review and its author. These acts refer to normative criteria of scientific work and thus signal to the potential reader the social and professional identity of the reviewer being a member of the professional scientific community and a competent researcher. Despite the fact that axiological basis and criteria of scientificity have been broadly studied in Logics, Philosophy and Pragmatics, there is a lack of research on how reviewers relate to norms and standards of scientific communication in order to reveal their professional identity in evaluative acts embedded into academic expert communication. The article presents the results of a comparative socio-communicative and discourse study of assessment in German and Russian reviews in Linguistics. The purpose of the study was to examine the axiological bases – shared norms and standards of scientific work, that allow the reviewers to position themselves in the text as experienced researchers in their field. The results of quantitative and qualitative processing of data, contextual-semantic and linguistic axiological analysis confirm the general tendency of German and Russian academic expert discourses to verbalize rational assessments. In addition, the study reveals a number of cultural differences concerning the choice of certain bases for rational-evaluative statements by reviewers. The interpretation of the data results in constructing of cultural-specific assessment models, shaped into the form of field structures with axiological dominants typical of the German and Russian-speaking academic expert communities. 10.18721/JHSS.13207 811.112.2 linguistic evaluation expert evaluation academic review linguistic and cultural features axiological basis German academic expert discourse Russian academic expert discourse https://human.spbstu.ru/article/2022.48.7/ 66-74.pdf

RAR RUS 75-83 0000-0002-4149-1315 Moscow City University Andreeva Victoria avo.03@yandex.ru

Moscow, Russian Federation

Educational poster as a means of expressing Soviet identity The article focuses on the Educational Soviet-time posters, which were meant as a means of promoting new lifestyle and an expression of Soviet identity. Combining intentional text and artistic form, Soviet posters were used for emotionally charged manipulation of the society and at the same time served to educate people. Being a powerful means of propaganda in the Soviet era visual art, the Soviet poster is an object for researchers to study speech strategies as a way of linguistic manipulation. The article analyzes the most relevant linguistic techniques to influence the message recipient in the Soviet-era visual art. The results can be used in the practice of teaching stylistics, linguoculturology, semiotics, discourse analysis, lectures on general linguistics, history and art history courses. 10.18721/JHSS.13208 81'33 soviet poster speech strategies soviet identity linguistic manipulation cultural linguistics https://human.spbstu.ru/article/2022.48.8/ 75-83.pdf