80301
2782-5450
Terra Linguistica
15
2
2024
1-150
RAR
RUS
7-17
0000-0002-0899-1828
Northern (Arctic) Federal University named after M.V. Lomonosov
Beloshitskaya
Nataliya
n.beloshickay@narfu.ru
Arkhangelsk, Russian Federation
Linguo-pragmatic Analysis of Discourse Dramaturgy (case-study of the Arctic Floating University’s diaries)
The paper presents the analyses of the discourse dramaturgy. The case in point is the diaries of the Arctic floating university as a constituent part of the presentational media discourse of the university site. The entries of 61 days of the AFU’s diaries underwent analysis. The main objectives of the research were to figure out the level of dramaturgy related to the efficiency of the strategies chosen by the subject of the discourse and the language means of the strategies’ implementation. Discourse dramaturgy is the phenomenon inherent to any type of discourse and presupposes a certain design and plan of the discourse’s subject behind the process of the discourse construing. The features of the discourse dramaturgy are specific means, constituting communicative strategies. As the main method of research the author exploits linguo-pragmatic analysis together with the elements of semiotic analysis. The research follows the scheme: finding the key lexical and syntagmatic nominations, defining the tonality type and interpreting the axiogenic situations. The results of the research allow considering the discourse of the Arctic Floating University’s diaries as highly dramaturgic which is determined by the pragmatic type of the diaries’ texts and the necessity to promote the main values of the university.
10.18721/JHSS.15201
[81’42:910.4] (985) (045)
discourse dramaturgy
the strategy of attraction
admirative strategy
emotigenic strategy
linguo-pragmatic analysis
the presentational media discourse
tonality
https://human.spbstu.ru/article/2024.56.1/
7-17.pdf
RAR
RUS
18-35
0000-0001-9353-7859
L.N. Gumilyov Eurasian National University
Galiyeva
Bakhyt
Astana, Kazakhstan
55446258300
0000-0002-4160-6215
L.N.Gumilyov Eurasian National University
Zharkynbekova
Sholpan
zharkynbekova_shk@enu.kz
Astana, Kazakhstan
0000-0003-0222-2304
L.N. Gumilyov Eurasian National University
Ayupova
Gulbagira
Astana, Kazakhstan
Linguistic manifestations of self-identification of Kazakhstani student youth (on the basis of essays)
The problems related to the value orientation of a person in the world, the ability to preserve national-cultural and personal self-identification in the context of expanding globalization and various internal and external processes taking place in the countries become especially significant. The purpose of the article is to identify and describe the mechanisms of linguistic realization of self-identity of Kazakhstani student youth on the material of such genre of self-description as essay, The tasks offered to students – to write essays on the topic “Who am I?” and “Who am I in the modern digital world?” – are an interpretation of the well-known M. Kuhn – T. McPartland methodology used in the study of young people. McPartland, used in the version modified by T. Rumyantseva, and with the adjustment of the M. Kuhn – T. McPartland method. Rumyantseva and with corrections made in accordance with the author's concept of the research. The free genre of the reflexive essay “Who am I in today's digital world?” allowed us to obtain detailed answers to the sought question, the analysis of which is presented in the section “Results of the study (discussion)”. The study involved 178 students in the age range from 17 to 24 years old studying in higher education institutions of different regions of Kazakhstan. The obtained data confirm the transformation of the value-normative context of interaction, communication and identity construction in the digital environment, where the digital and real “I” merge into a single digital identity. The language mechanisms of identity construction of Kazakhstani youth are considered through the prism of the following thematic groups: social-role (family-role, professional) identity; correlation of real and digital identity; self-assessment of one's own digital identity; psychological reset and freedom; the digital world – habitual environment, comfort zone, etc. The results of the study are presented in the following thematic groups. In its broad manifestation, the results of the study are significant for the updating of the national ideology in the part concerning the civic, social and personal consciousness of young people.
10.18721/JHSS.15202
81'13;316-135
self-identification
reflection
qualitative methodology in the study of identity
essay
digital identity
https://human.spbstu.ru/article/2024.56.2/
18-35.pdf
RAR
RUS
36-44
CAG-2007-2022
57226894893
0000-0002-0127-9934
Saint Petersburg State University
Ivanova
Svetlana
svet_victoria@mail.ru
St. Petersburg, Russian Federation
A professional in digital space: strategies of creating and transforming the image
The focus of the study is the communicative behavior of a professional personality within social networks, as a result of which an image of a professional is created. The work is based on the understanding that in the digital environment, a linguistic personality is transformed into a digital communicative personality that can choose an image or identity depending on the pragmatics of communication and the specificity of a particular platform. The purpose of the study is to determine the communicative strategies with the help of which a professional creates their image. It involves highlighting those aspects of a professional personality that are prioritized by professionals in network communication, which involves answering questions about how they build their image or transform it if necessary and in what ways, what tools are used for this. The research material encompasses accounts of social network users representing a professional community of Russian universities lecturers. The methodological tools include methods of observation, contextual, communicative-pragmatic and semiotic analysis. Four strategies for creating the image of a professional are identified at different levels of post formation: an information strategy at the communicative level, the personalization strategy at the pragmatic level, the strategy of self-presentation or self-promotion at the metapragmatic level, narrativization at the level of text implementation and multimodality at the instrumental level.
10.18721/JHSS.15203
811’111
digital space
social networks
communicative strategy
pragmatic strategy
multimodality
image construction
https://human.spbstu.ru/article/2024.56.3/
36-44.pdf
RAR
RUS
45-54
000-0003-3610-8147
Minsk State Linguistic University
Ilyicheva
Inna
ilitcheva@list.ru
Minsk, Republic of Belarus
Visual and verbal images of the region in the language consciousness of the residents of the Brest region
The article presents the results of the anthropometric method of research, the purpose of which was to study the image of the Brest Region in the everyday consciousness of its residents. The empirical basis of the research was made up of the data of a free associative experiment conducted in the territory of the Brest Region with a target group of respondents: primary school students. During the processing of the material, all associates, including single reactions, were subjected to analysis. The verbal part of the experiment was supplemented with a “graphic associative test”. The received verbal and graphic material is presented in the form of associative fields and cognitive layers, selected on the basis of semantic ranking. The research results showed that in the mind of the target group, the image of the Brest Region is a multi-layered formation with stable thematic components.
10.18721/JHSS.15204
81’23: 39
language awareness
free associative experiment
associative field
semantic ranking
verbal associate
visual associate
https://human.spbstu.ru/article/2024.56.4/
45-54.pdf
RAR
RUS
55-67
Lomonosov Moscow State University
Kara-Murza
Elena
kara-murza-elena@yandex.ru
Moscow, Russian Federation
Lomonosov Moscow State University
Sidorenko
Yaroslav
sidorenkoyaroslav@list.ru
Moscow, Russian Federation
The image of a businessperson on the landing pages of financial services for business: features of identity stylization
In the era of financial technology, business service landing pages have become an essential component of online marketing communication. These macro media texts significantly influence the perception of promoted products and the creation of target audience images through unique polycode resources. Our research aims to identify common approaches to digital stylization of the identity of businesspeople in the financial services industry. We used a sociosemiotic approach to analyze static images from the online pages of twenty Russian banks. We identified key patterns in visualized meaning: banking service pages predominantly portray businesspeople through indices that correlate with socioeconomic background, displaying a straightforward and reserved communication style. Disparities in images based on gender and race, as well as prevalence of office settings, indicate a conservative approach to representation of the business world. The semiotics of characters include concepts such as success, competence, authority, and digital literacy. In our study, we highlighted the problem of stock identities – a tendency towards mass visual reproduction and stereotyping of businessperson images. Thus, the stylization of the image of Russian businesspeople on financial landing pages is characterized by rationality, conservatism, and conceptualization of success-related status attributes. However, limited diversity in presented identities warrants further investigation.
10.18721/JHSS.15205
81'22, 81'27
image of a businessperson
social semiotics
stylization of identity
landing pages for business services
stock image
https://human.spbstu.ru/article/2024.56.5/
55-67.pdf
RAR
RUS
68-77
0000-0001-7529-9957
Herzen State Pedagogical University of Russia
Kleimenova
Victoria
victoria.kleimenova@yandex.ru
St. Petersburg, Russian Federation
Identity of virtual linguistic persona and linguistic creativity in digital lexicography
he article deals with the problem of self-presentation and self-nomination of a person taking part in virtual communication. New proper name (nickname) appears as a result of virtual linguistic persona creative activity. Nickname being a must for participating in virtual communication is a non-official secondary anthroponym coined to name and often to characterize a person who describes and assesses his/her peculiarities, and also identifies group belonging. The author analyzed nicknames coined by people who created and uploaded to the Urban Dictionary definitions of lexical units with morpheme cancel-. Virtual communication does not enable participants to verify the information, so they cannot say whether the nick is motivated or not. So, different interpretations of a name are possible. Nickname is the author’s mask, which conceals the speaker’s identity and thus ensures his/her safety in the discussion of a controversial social problem. The mask provides both anonymity and uniqueness. The author described the linguistic means used to coin nicknames as elements of identity and means of a virtual self-presentation in digital lexicography; created a classification of such nicknames. Nominal onyms are similar to self-identification utterances and name the person on the basis of his/her peculiarity, either the real or ascribed one. Nicks which are random sets of different signs (letters, numbers, etc.) are the most efficient in providing anonymity of a virtual linguistic persona. Assessment nicks embody positive or negative self-presentation. Communicative onyms are syntactically complete sentences written as a compound word. Both nominal and communicative nicknames contain the characteristics the virtual linguistic persona chooses as motivation elements in word building process.
10.18721/JHSS.15206
811.11
self-presentation
self-nomination
nickname
cancel culture
virtual linguistic persona
https://human.spbstu.ru/article/2024.56.6/
68-77.pdf
RAR
RUS
78-84
6523-2016
57189038663
0000-0002-6326-8392
St. Petersburg Electrotechnical University “LETI”
Klochkova
Yelena
esklochkova@etu.ru
St. Petersburg, Russian Federation
Communicative strategies in virtual scholarly conflict discussion
The present paper analyzes the communicative strategies and tactics used by participants of academic online discussions in professional social networks in a situation of potential conflict. The relevance of the study is due to the transformation of academic communication in the digital environment, which significantly alters the existing scientific academic as well as leads to the emergence of the new ones which require detailed linguistic analysis. One of such genres is the informal online discussion of researchers in social networks. The analysis in the present study was carried out on the material of 20 English-language forum discussion threads in the ResearchGate social network on the topics of natural sciences and humanities. The analysis included the following stages: identifying the contexts that have the characteristics of conflict communication (disagreement, criticism, etc.); determining the strategies and tactics using contextual and discourse-analytical methods; grouping of the identified strategies. As a result, three main groups of strategies were identified: harmonization, distancing and confrontation strategies. Harmonization strategies include the strategy of cooperation, realized by tactics of rational persuasion, praise, explication of speech intentions and hedging, as well as the strategy of concession. The group of distancing strategies includes the strategy of avoiding discussion and the strategy of ignoring (refusal to continue the dialog). The group of confrontation strategies includes the strategy of discrediting the opponent and the strategy of speech aggression. The most frequent tactics that realize the strategy of discrediting are the tactics of criticizing the sources and the tactics of criticizing the opponent's qualification. The strategy of speech aggression is realized by the tactics of mockery and the tactics of insult. Further research involves a detailed study of specific communicative techniques, as well as language resources used by discussion participants.
10.18721/JHSS.15207
811.111-26
communicative strategy
academic discourse
academic discussion
digital communication
communicative conflict
https://human.spbstu.ru/article/2024.56.7/
78-84.pdf
RAR
RUS
85-91
GQA-3089-2022
57204431355
0000-0003-4447-4606
Chelyabinsk State University
Kushneruk
Svetlana
Svetlana_kush@mail.ru
Chelyabinsk, Russian Federation
Telegram discourse as product of digital ecosystem: visualization of format
The article focuses on the format of the Telegram discourse as a variety of digital communication. The objective of the paper is to work out a set of parameters for the analysis of the Telegram discourse from the perspective of formatting the content, taking into account both linguistic and extralinguistic factors of its functioning in the digital sphere. The methodology of the research draws on the provisions of Internet linguistics, Discourse analysis, Social semiotics, Media linguistics on the information formatting, functional varieties of speech, multimodality of discourse, and transformations of the digital textuality in the new technological environment. The Telegram discourse format is defined as a set of parameters that organizes its content and determines the discourse functioning in a virtual environment. To gain the objective, a case method has been applied. The sample contains 922 posts published by three Telegram channels on labor migration in the period from September to December 2023. The author argues that the Telegram discourse format is a broad notion encompassing different types of factors that provide formal and conceptual aspects of meaning construction. It is proved that the format of the Telegram discourse is polyparametric, which is made evident by the following: a) technical characteristics of the messenger contribute to a modular format of discourse; b) communication between telegrammers and subscribers reveal its dialogic nature; c) multimedia characteristics of the messenger explain the hypertextual format; d) the selection of semiotic modes contributes to the multimodal convergent format; e) the quality of the digital textuality enacts the ‘written-spoken’ format. The results of the research present interest for further development of the problems of discourse formatting in the context of virtual social practices.
10.18721/JHSS.15208
81’42
Telegram discourse
digital discourse
discourse format
formatting of information
media linguistics
social media
messengers
https://human.spbstu.ru/article/2024.56.8/
85-91.pdf
RAR
RUS
92-101
Siberian Federal University
Magirovskaya
Oksana
magirovskayaov@yandex.ru
Krasnoyarsk, Russian Federation
0000-0002-8423-2022
Siberian Federal University
Struzik
Anna
annnastruzik@gmail.com
Krasnoyarsk, Russian Federation
Polycode representation of information in Telegram messenger
The article identifies, structures and describes the key patterns of information polycode representation in Telegram messenger. Theoretical review of the concept code proves that the evolution of its understanding has expanded the scope of linguistic research to the most complex communication formats, social networks being one of them. Analysis of 200 posts from 15 Telegram channels of different profiles reveals six main codes of the platform: verbal component, image, video, audio, links, graphics tools, and metatext. The integration of these codes is subject to a number of factors, which indicates the polycode specificity of the meaning representation. Conceptual and multimodal methods of analysis have led to the identification of six basic models of polycode representation in Telegram messenger: “verbal text + image”; “verbal text + video”; “verbal text + audio”; “verbal text + graphics”; “verbal text + links”; “verbal text + metadata”. The research states the specifics of inter-code relationships, justifies the choice of the polycode pattern by the post pragmatics and the communicator type. It also proves that the verbal code is the key component of the content, the visual code provides both the highest degree of information processing and its aesthetics, audio and video codes serve for contact establishing, the links present the intertextuality of the Internet text and, as a result, expand the information, graphics provides the convenience of semantic structuring of the text and highlights its significant aspects; metadata, despite its operational nature, is an important component of personalisation as well as a promotion tool. Taken together, the polycode patterns can be viewed as significant indicators of the digital identity and reputation of Telegram users as well as the Internet users in general.
10.18721/JHSS.15209
81'42:316.472.4:004.77
code
Telegram messenger
polycode pattern
intercode relationships
polycode combination
https://human.spbstu.ru/article/2024.56.9/
92-101.pdf
RAR
RUS
102-110
0000-0002-3228-7750
Minsk State Linguistic University
Poplavskaia
Tatiana
taniapoplavskaia@gmail.com
Minsk, Republic of Belarus
Trolling as a Technology of Self-Presentation
The development of Internet communications and social networks contributes to the emergence of new phenomena. Among modern forms of attracting a target audience and forming a circle of like-minded people, blogs are of particular importance. In a number of cases, a blog turns out to be not only a means of self-presentation for its author, but also a platform for the realization of personal ambitions of commentators. In addition, a blog can serve as a platform for provocative statements, a kind of tough verbal game that contrasts the author’s mistakes with the self-affirmation of the commentator. The purpose of the article is to describe the verbal explication of two forms of aggression (hatering and trolling) in the Internet space. The research material used were comments on the content of Russian-language and English-language blogs about fashion, lifestyle, cooking, and personal care. A total of 150 comments were analyzed, including comments from bloggers. The research was carried out using the method of content analysis, descriptive method, and the method of communicative-psychological commentary. The study established that the analyzed forms of verbal aggression violate not only the norms of etiquette, which does not allow destructive tonality, depreciating language and personal attacks, but also the principles of cooperative communication. Extending the term “ecology of communication,” which has recently become established in psychology, to the theory of communication, it can be argued that the phenomena of hating and trolling are the most eloquent types of non-compliance with the principle of environmental friendliness, causing visible damage to the individual as a component of the environment. As a result of the analysis, it was established that the verbal explication of these forms of online aggression turns out to be of three varieties: 1) splashing out one’s own negative emotions: envy, complexes, the desire to assert oneself at the expense of another; 2) implementation of imitative strategies when the real purpose of the utterance differs from the visible communicative intention; 3) the desire to have fun by taking others out of their comfort zone.
10.18721/JHSS.15210
81'42
online communication
hatering
trolling
social networks
self-presentation technology
language labels
pejorative vocabulary
https://human.spbstu.ru/article/2024.56.10/
102-110.pdf
RAR
RUS
111-122
0000-0002-4179-0358
Moscow City University
Samorodin
Georgii
SamorodinGW@yandex.ru
Moscow, Russian Federation
German articles as a means of expressing identity
The present paper is devoted to the analysis of the potential for expressing identity of the German article as a systemic means of individualization and classification. The purpose of the study is to identify the main ways of expressing identity using the definite and indefinite articles in the German language. The material for the analysis includes a representative sample of 100 contexts that verbalize various types of identity, formed using corpora of the DWDS collection, as well as a research corpus built on its basis. The study implements methods of quantitative and qualitative data analysis (QDA), interpretation with elements of contextual analysis. The results obtained during the study demonstrate the 3 most frequent syntactic models represented by existential structures that include the definite or indefinite article, to express identity in the German language. The identified models enable the author to identify two main types of identity expressed upon the use of the category of article: inherent, associated with the innate and unchangeable qualities of a person, and situationally determined identity – prescribed by external factors and the speaker’s choice of the level of identification – to the level of a class member or a personality, thus, changeable identity. At the same time, both inherent and situationally determined identity include a structure with three subtypes. The results are intended to draw attention to the need to reconsider the role and functions of the article from the position of the modern cognitive paradigm in linguistics and to offer a way to systematically understand the mechanisms of the functioning of salience and classification in the construction of identity. Prospects for further research include consideration of the possibility of using null article for construction of identity and analysis of the use of article based on the material of other languages.
10.18721/JHSS.15211
811.112.2
identity
article
class theory
individual characteristics
corpus analysis
R
PoS-tagging
https://human.spbstu.ru/article/2024.56.11/
111-122.pdf
RAR
RUS
123-134
0000-0002-2179-6592
Lomonosov Moscow State University
Sapunova
Olga
sapunovaov@my.msu.ru
Moscow, Russian Federation
0000-0002-7719-8380
Lomonosov Moscow State University
Denissova
Galina
Moscow, Russian Federation
0000-0001-7102-6425
Lomonosov Moscow State University
Gladkova
Anna
Moscow, Russian Federation
Cross-cultural peculiarities of the conflict betweeen the visual and verbal components viewed withing the framework of digitalization
The article focuses on the way such a digital genre as memes is being perceived by the Russian and Chinese respondents, whose visual cultures drastically differ. A set of 10 memes (5 Russian memes, 5 Chinese ones) was demonstrated to four experimental groups: Russian students (58 participants), Chinese students (50 participants), Russian experts in visual arts (6 participants), Chinese experts in visual arts (6 participants). The instruction was to evaluate the offered memes according to the set characteristics. The results revealed that to perceive the meme borrowed from a different visual culture respondents rely on its visual component. The interpretation of the meme belonging to the native culture is performed due to the analysis of both visual and verbal components. Noteworthy, such factors as belonging to a particular culture or expertise in the visual arts proved to be of no particular influence on meme perception.
10.18721/JHSS.15212
81'27
digitalization
meme
polycode text
multimodal text
creolized text
Chinese linguoculture
https://human.spbstu.ru/article/2024.56.12/
123-134.pdf
RAR
RUS
135-141
Northern (Arctic) Federal University named after M.V. Lomonosov
Safronenkova
Elena
lendar84@rambler.ru
Arkhangelsk, Russian Federation
The image of the Arctic online (based on the English websites of Arctic organizations)
The paper analyzes the English websites of Arctic organizations in order to reveal how the image of the Arctic is formed. The results indicate verbal and non-verbal aspects of shaping the Arctic image. Verbal component is represented by four major topics: indigenous peoples of the Arctic; Arctic biodiversity; environmental issues of the Arctic; cooperation in the Arctic (scientific, economic, etc.). Each topic is represented by typical linguistic units: nominations of indigenous peoples; verbs meaning support, protection; nominations of natural Arctic zones, endemic species; lexemes meaning decline; linguistic units meaning development, protection; nominations of threats; verbal combinations meaning struggle, conservation; lexemes meaning cooperation, development, challenge; nominations of documents on collaboration. Non-verbal component is demonstrated through logos of the Arctic organizations, colour graphic design, font size and style.
10.18721/JHSS.15213
81’12=111(985) (045)
the Arctic
Arctic discourse
English website of the Arctic organization
media text
verbal component
https://human.spbstu.ru/article/2024.56.13/
135-141.pdf
RAR
RUS
142-150
Kuban State University
Khoutyz
Irina
ir_khoutyz@hotmail.com
Krasnodar, Russian Federation
Intimization of webinar discourse in English: constructed dialogue technique
Discursive intimization is responsible for the emotional component of communication. It is manifested in a seemingly intimate mode of interaction. As a result, friendly and trustworthy atmosphere is created, which is essential for mutual understanding between the speakers and their audience, leading to effective information exchange. The aim of this research is to identify linguistic means that transmit intimization in the webinar discourse in English with the help of the constructed dialogue. The research corpus comprises three English-language webinars held by the English First company at the end of 2023 to highlight various issues of the English language teaching. To analyze the research corpus, the methods of the linguopragmatic analysis, including context and speech act analysis, as well as the methods of observation and interpretation were applied. These methods allowed to identify examples of constructed dialogue which are cases of speech recreation of the imagined interlocutor in webinar discourse. The examples of constructed dialogue then were studied by means of discourse analysis and methods of systematization and classification. Constructed dialogue creates polyphony interrupting monologic speech and enriching it with emotions. This allows the speakers to express their attitude to the topic of discussion and enhance their stance. These specifics make constructed dialogue a convenient medium for discourse intimization. The conclusion is made that within the frames of the constructed dialogue intimization is created with the help of such linguistic means as emotionally charged and spoken lexis, addressing the audience with the pronoun you and with other words (guys), questions, inclusive pronoun we and the cooperation verb let’s. It is possible to assume that the use of intimization by means of the constructed dialogue allows to establish a contact between the speakers and their audiences during distance communication and can be efficiently used in modern educational practices.
10.18721/JHSS.15214
81'42
Intimization
webinar discourse
constructed dialogue
persuasive means
harmonization of communication
https://human.spbstu.ru/article/2024.56.14/
142-150.pdf