80301 2782-5450 17 3 2026 1-235

EDI RUS 7-11 A-13042017 57200371860 0000-0002-6039-6305 Peter the Great St.Petersburg Polytechnic University Chernyavskaya Valeria chernyavskaya_ve@spbstu.ru

Polytechnicheskaya, 29, St.Petersburg, 195251, Russian Federation

Genres in Digital and Social Media: From the Editor The special issue examines text genres and linguistic representation in new media, digital and social. Digital media acquire the status of “meta media” in relation to traditional communication formats. New media bring us back to fundamental questions about genre. The emergence of new genres is determined by two key factors: changes in society and societal institutions, and the spread of new technologies. Digital media use both traditional, long established “old” genres and new ones that emerge. The linguistic features and communicative techniques are not only determined by technical means but also arise as a result of the interaction between social and communicative goals and forms of communication. The published articles address significant issues related to linguistic and other semiotic resources for expressing meanings, depending on the medium, as well as to the means of expressing evaluation, the strategies and communicative moves, and multimodal structures. 10.18721/JHSS.17301 81'13 genre digital media social media metamedia genre hybridity https://human.spbstu.ru/article/2026.65.1/ 7-11.pdf

RAR RUS 12-30 0000-0002-9738-8122 Boginskaya Olga boginskayaoa@ex.istu.edu “It’s not Always Clear…”: Negation Strategies in Russian Dissertation Reviews The study aims to develop a typology of the communicative strategies of negation. The typology is based on the concept of ‘ethics of expert evaluation’ as a system of conventional rules and limitations, which regulate evaluative activities of the expert. The relevance of this study stems, on the one hand, from the growing role of peer review in the modern academic certification system, and on the other, from the insufficient research into the communicative potential of negation in the genre of dissertation review. The corpus includes 60 Russian-medium reviews of dissertations. The study demonstrated that negation is a flexible rhetorical tool that allows for solving controlling the tone of criticism and maintaining a professional dialogue with the applicant. The distribution of negation functions between interactional (72.9 %) and interactive (27.1 %) types reflects two interrelated aspects of the expert’s evaluative activity. The predominance of interactional functions is associated with the need to manage interpersonal relationships, while the interactive functions serve the logical and argumentative aspect of the evaluation, structuring critique. The qualitative analysis revealed seven communicative strategies of negation: problematization, diplomacy, assertion of an expert position, communicative balance, refutation, epistemic categorization, and legitimation. The hierarchy of these strategies reflects the fundamental contradiction of the review genre: the opponent must be simultaneously a critic and a diplomat, an expert and an interlocutor. The results contribute to our understanding of the communicative strategies of scientific communication and expand theoretical understanding of the role of negation in evaluative genres. 10.18721/JHSS.17302 81'1 negation dissertation review communicative strategy discursive function ethics of expert evaluation https://human.spbstu.ru/article/2026.65.2/ 12-30.pdf

RAR RUS 31-52 0000-0002-5268-960X Minsk State Linguistic University Gladko Maryna glad_26@tut.by

Minsk, Republic of Belarus

Therapy Speak as a Marker of the Language Taste of the Era in Media Discourse (Based on Belarusian Media Texts) In contemporary media discourse, social, political, and cultural events are increasingly described through psychotherapy vocabulary, which serves as a ready-made language for audiences to interpret reality, evaluate, and comprehend events. This article examines the functioning of psychotherapeutic vocabulary using Belarusian online newspaper and television texts for the period 2021–2026. The research methodology includes contextual, distributional, linguopragmatic, and comparative analyzes, as well as thematic coding. It has been established that, despite thematic specialization with a maximum concentration in the areas of interpersonal relationships and work, psychotherapeutic vocabulary is recorded in various thematic dominants of the media text, including those not directly related to psychological issues (politics, economics, ecology, sports, etc.). This regular occurrence, even at low density, testifies to the expansion and universalization of psychotherapeutic vocabulary as a tool for interpreting and evaluating social and political processes. The scales of expansion of its syntagmatic connections are identified (thematic, gradual (“concrete – abstract”), temporal, “particular – general” (“individual – collective”), “usual – occasional” (“standard – creative”)). In media discourse, psychotherapeutic vocabulary enters into combinations with nouns of various semantic groups (zoonyms, institutional sphere, nominating socio-psychological concepts, resource categories, everyday objects, affective states), which indicates its lingua-creative potential. The article substantiates that psychotherapeutic vocabulary acts as a universal tool for interpreting reality, emotional assessment, and lingua-creative play, and its regular use forms a psychologized linguistic taste in media discourse. Based on objective indicators, a scale of stability/rootedness of vocabulary in media discourse has been developed, which allows for a quantitative assessment of the degree of implementation of psychotherapeutic vocabulary and its interpretation as a marker of linguistic fashion. 10.18721/JHSS.17303 81'42:316.77 media discourse Belarusain mass media language fashion psychotherapy culture therapy speak lexical compatibility pragmatic functions https://human.spbstu.ru/article/2026.65.3/ 31-52.pdf

RAR RUS 53-67 0000-0002-7719-8380 Lomonosov Moscow State University Denissova Galina denissovagv@my.msu.ru

Moscow, Russian Federation

0000-0003-1349-4241 Smirnova Olga smirnova.olga.msu@yandex.ru 0000-0002-3866-852X Steblovskaya Sophia stebl@inbox.ru Memetic Culture: An Analysis of the Family Relationships Representation in Internet Memes in Russia and China The present paper unfolds within the framework of a comparative analysis of a relevant type of media content: Internet memes. The meme agenda has been studied from the perspective of how family relationships are represented in society through their fixation in the media space, which leads to the stable narrative’s formation. Memes can be interpreted as a universal communicative unit that allows to overcome intercultural barriers, primarily due to visual components and universally recognizable codes. At the same time, memes often contain both explicit and implicit references to national cultural codes, which can create difficulties for the perception and adequate understanding by different linguacultural groups. The research methodology is based on the anthropocentric paradigm of scientific humanities knowledge. For the purpose of this research, a monitoring among students of the Faculty of Journalism at Lomonosov Moscow State University in May and June 2025 was conducted. A random selection of memes was conducted manually from personalized social media feeds, including Xiaohongshu, WeChat, VK. The study confirms the status of the meme as a multilingual unit of Internet communication and as a polycode media product that generates meanings/contexts through the simultaneous use of a wide range of codes. The comparative analysis of Russian and Chinese memes with a family theme has revealed a number of trends related to the state of memetic culture. It was found that a meme cannot be unequivocally regarded as a universal communicative unit, since both the verbal and visual elements of a meme in most cases contain explicit and implicit references to the national cultural code. Also, ethnocultural specificity is manifested both in the construction of memes and at the semiotic level and the representation of meme family relationships not only contains ethnocultural references but also reflects the overall level of conflict in society. 10.18721/JHSS.17304 39 polycode text memosphere content analysis concept of family Internet meme https://human.spbstu.ru/article/2026.65.4/ 53-67.pdf

RAR RUS 68-90 0000-0003-0495-033X Evseeva Irina ivevseeva@yandex.ru 0009-0000-6577-1517 Belousova Mariia Mashakot11@yandex.ru The Emotional & Evaluative Potential of Media Texts about Individual Neutral Athletes and its Role in the Formation of the (Anti)image of Athletes The study is devoted to the analysis of the linguistic representation mechanisms of the image (positive) and anti-image (negative) of individual neutral athletes from Russia in the Russian media discourse. The main purpose of the research is to establish the role of emotional and evaluative linguistic tools in media texts that form positive and negative image of individual neutral athletes in the Russian media discourse. The research material consists of 310 media texts published between December 2024 and April 2026, and 1,326 online comments on these texts. The main research method was the linguistic analysis of emotional and evaluative linguistic tools. It is based on the discursive-analytical methodology of assessment analysis. The analysis is aimed at 1) identifying the elocutionary potential of a mass media texts expressed through emotional and evaluative tools that forming image and anti-image of individual neutral athletes, and 2) establishing the effectiveness of this linguistic tools that contribute to the achievement of the speech influence predicted by the author. The main and secondary image and anti-image characteristics of individual neutral athletes in media texts were found. These characteristics are created using emotional and evaluative language tools that form a positive or negative image of athletes, depending on the author’s intentions. The data obtained enables to determine that the universal tool for image making is the value meanings transmitted in image texts through the emotional and evaluative potential of language. This study can be viewed as a foundational step in seeking ways to adjust the image of individual neutral athletes from Russia in the public consciousness. 10.18721/JHSS.17305 81’4 evaluation emotivity linguistic imageology image of an athlete image characteristics anti-image characteristics https://human.spbstu.ru/article/2026.65.5/ 68-90.pdf

RAR RUS 91-107 55446258300 0000-0002-4160-6215 L.N.Gumilyov Eurasian National University Zharkynbekova Sholpan zharkynbekova_shk@enu.kz

Astana, Kazakhstan

0000-0002-5437-7386 Aimoldina Aliya aliya.aimoldina@astanait.edu.kz Visual and Verbal Construction of Urban Identity in the Digital Space of Social Media: The Case of Astana This article examines the alignment between language choice and the visual marking of urban identity in social media posts about Astana. Language policy in Kazakhstan has traditionally been studied either through official documents or within offline linguistic landscapes, whereas its manifestation in everyday user-generated multimodal communication, particularly in the relationship between the language of a post and visual markers of identity, remains underexplored. A distinctive feature of multimodal texts is that language and image function as two autonomous semiotic channels that can not only duplicate but also complement or contradict the identity conveyed by one another. The aim of this article is to determine the extent to which the visual marking of Astana’s urban identity (national symbols, recognizable architectural landmarks, and ethnically marked practices) aligns with the language of posts in Kazakh, Russian, or English, and to identify cases in which the visual component corresponds to, complements, or contradicts the identity constructed verbally. The study is based on a corpus of 599 multimodal texts collected between 2023 and 2026. The analytical framework combines linguistic landscape theory, the concept of the virtual linguistic landscape, and Kress and van Leeuwen’s multimodal social semiotic approach, adapted to compare the language category of a post with the type and presence of visual identity markers. The methods include multimodal discourse analysis, statistical analysis, video annotation, and ELAN-based coding, with Pearson’s chi-square (χ2) test used to assess associations. The results show that the visual marking of Astana’s urban identity is generally aligned with the language of the post; however, the Kazakh-language segment demonstrates a noticeably stronger tendency toward a complementary type of verbal-visual interaction than the English- and Russian-language segments. 10.18721/JHSS.17306 81'27:316.772(574) virtual linguistic landscape digital communication urban space multimodal texts identity https://human.spbstu.ru/article/2026.65.6/ 91-107.pdf

RAR RUS 108-124 0000-0001-5667-5881 Ionkina Ekaterina 0000-0001-6280-4731 Evtushenko Oksana Linguistic Representation of the Value Orientation of a Modern English Manager: Based on the Media Genre of Interview This paper focuses on the value orientations of the modern English leader, examined through linguocultural, linguopragmatic, and axiological lenses. The study draws upon the interview as a media genre, which provides a unique space for verbalizing, transmitting these values and shaping benchmark models of effective management. The empirical basis comprises 50 interviews with top-level managers published in online media between 2020 and 2026 (156 electronic pages, approximately 400 representative contexts). The methodology integrates axiological linguistic analysis, discourse analysis, and quantitative processing. As a result, the study identifies a three-level system of the English leader’s value orientations: individual (experience, hard work, passion, mentors), corporate (team, vision, leadership, innovation, customer orientation), and interpersonal values (empathy, communication). The core of the English leader’s value-based worldview includes experience, empathy, team, vision, customers, and leadership. Consequently, the value orientations of the English leader, grounded in the foundational value of success, integrate professional, corporate, and cultural traditions. Moreover, the study demonstrates the pragmatic and axiological potential of the “interview” genre for verbalizing value orientations. For the purposes of this study, the authors describe linguistic means of value representation at the lexical (nominative and evaluative lexis), grammatical (modal verbs, pronouns), and syntactic levels (imperative sentences, value judgments, precedent utterances). As a result, the comprehensive analytical model developed here enables future comparative research across other linguocultures. The practical relevance lies in its potential application for diagnosing value profiles of leadership candidates, cross-cultural training programs, and corporate communication workshops. 10.18721/JHSS.17307 81'33 alue orientations English leader interview linguoculture linguopragmatics axiological linguistics https://human.spbstu.ru/article/2026.65.7/ 108-124.pdf

RAR RUS 125-144 0009-0005-2973-3376 Perminova Galina perminowa_gv@mail.ru 0000-0002-5361-2567 Doynikova Marina doynikovami@mail.ru Linguopragmatic Mechanisms of Verbal Self-Defense and Their Determination by Party Affiliation (Based on Bundestag Debates) The strategy of verbal self-defense plays an important role in parliamentary communication. This strategy is understood as an orientation of speech behavior that is realized through a finite set of objectively existing and statistically verifiable linguopragmatic mechanisms: defensive, constructive-balanced, agonistic, and mixed. However, the question of how these mechanisms are determined by party affiliation remains open. The aim of this study is to test the hypothesis that these mechanisms can be predicted with high accuracy on the basis of tactical profile and party affiliation. The theoretical framework of the analysis draws on the theory of speech strategies and tactics, pragmalinguistics, and corpus-informed discourse analysis. The corpus consists of 363 transcripts of Bundestag deputies' speeches from the 2025–2026 sessions. Each speech was annotated according to a formalized list of lexical and grammatical markers. Two classifiers (multinomial logistic regression and random forest) were compared on a full feature set (tactical frequencies and party indicators) and a reduced set (tactics only). The full model achieved perfect classification accuracy (1.00 under cross-validation). When party indicators were removed, accuracy decreased to 0.53–0.55, yet remained more than twice the chance level of 0.25. The results show that party affiliation acts as a decisive predictor fully accounting for the type of mechanism, with challenge and contrast serving as stylistic amplifiers rather than independent determinants. The identified mechanisms thus emerge not as analytical artifacts but as real, statistically robust patterns of speech behavior, shaped by the institutional role and ideological stance of each party. 10.18721/JHSS.17308 811.11-112 verbal self-defense linguopragmatic mechanisms parliamentary debates German Bundestag tactical profiles party affiliation predictive modeling https://human.spbstu.ru/article/2026.65.8/ 125-144.pdf

RAR RUS 145-164 A-13042017 57200371860 0000-0002-6039-6305 Peter the Great St.Petersburg Polytechnic University Chernyavskaya Valeria chernyavskaya_ve@spbstu.ru

Polytechnicheskaya, 29, St.Petersburg, 195251, Russian Federation

Pavlova Elizaveta alisse_18@mail.ru Ideological Clash of Media-Resonant Words: Corpus-Assisted Analysis of the Nominations “Coronavirus” and “Chinese Virus” in English-Language Media This paper traces the semantic competition between the lexemes “coronavirus” and “Chinese virus” used as nominations of the COVID-19 global pandemic of 2019–2023 and the formation of their ideological polysemy in English-language public discourse. The study was guided by the research question of how the use of competing nominations forms evaluative associations and indexical links with socio-political contexts. The research was conducted as a corpus-assisted analysis based on the texts of English-language publications integrated into the “All the News” corpus. Data retrieval: articles starting from December 2019 (the time of the first official reports about the pneumonia outbreak in Wuhan) were extracted from the general data set. The first publications with the “coronavirus” nomination in the dataset date back to January 6, 2020, and those with the “Chinese virus” nomination date back to January 17, 2020. The procedure used included the following analytical steps: the evaluative profiles of the nominations were compared, frequency analysis, collocation analysis using the LogDice measure, and sentiment analysis were conducted. The study argues that the nomination “coronavirus” demonstrates a predominantly neutral or mixed evaluative profile associated with the representation of factual aspects of the pandemic. The nomination “Chinese virus” is characterized by a negative evaluation and polemical marking. This is formed by evaluative judgments about the choice of the nomination and the socio-political consequences of its use. In the nomination “coronavirus”, the negative connotation is mainly due to the description of the crisis caused by the pandemic. The analysis clarifies the mechanism of forming the indexical meaning of “Chinese virus” based on its connection to the socio-political context, in which the use of this nomination is consistently associated with negative evaluations and negative semantic associations of ethnic prejudice and political conflict. 10.18721/JHSS.17309 81'13 coronavirus Chinese virus evaluation social indexicality corpus-assisted analysis “All the News” corpus https://human.spbstu.ru/article/2026.65.9/ 145-164.pdf

RAR RUS 165-180 S-7844-2017 57219389649 Sofia University “St. Kliment Ohridski” Mavrodieva Ivanka mavrodieva@phls.uni-sofia.bg

Sofia, Bulgaria

Linguistic Features of Podcasts in the Bulgarian Digital Ecosystem This article examines the linguistic features of podcasts within the Bulgarian digital ecosystem. The podcasts and episodes analyzed were selected according to the theme, media type and creator, as well as the interactional behavior of podcast hosts and their guests. The corpus comprises 50 podcasts and 200 episodes spanning the period from January 2024 to June 2026. The research methodology adopts an interdisciplinary approach, necessitated by the multilayered and complex nature of the objects under study — Bulgarian podcasts — and encompasses linguistic, discourse, and visual analysis alongside cyberethnography. The study hypothesizes that podcast language is characterized by heterogeneity and dynamic development; podcast hosts and their guests express themselves clearly and frequently incorporate professional terminology and even jargon, alongside moderate elements of figurative language. The aim of the study is to establish podcasts within the Bulgarian digital ecosystem as a parallel, and indeed alternative, channel of communication. The linguistic analysis proceeded along four dimensions. The first focused on lexical features, the specific use of words and expressions, and adherence to or deviation from language norms. The second addressed the modes of dialogue and self-presentation employed by participants. The third examined the formulation of episode and podcast titles, as well as the verbal and visual means by which they are presented on social media. The fourth focused on the analysis of visual intertextuality as manifested in podcast logos and episode thumbnails. 10.18721/JHSS.17310 81 podcast digital ecosystem discourse dialogue language norms visual language visual intertextuality https://human.spbstu.ru/article/2026.65.10/

RAR RUS 181-206 0000-0002-6846-1132 Myrzabek Bibikhan Mambetova Manshuk manshyk.mambetova@kaznu.edu.kz Kazakh Folklore and Children’s Texts: Pragmatic and Semantic Transformations of Narrative in Didactic Practice This article examines how structural-semantic transformations reorganize cohesion, causal coherence, event sequence, and narrative functions in Kazakh folklore-didactic and children’s narratives. While level-based textual modification is commonly described in terms of lexical, syntactic, and quantitative simplification, less attention has been paid to how individual transformations affect referential continuity, causal recoverability, genre framing, characterization, and the overall pragmatic effect of a narrative. The study therefore aims to determine how these textual relations and functions change under two degrees of transformation, represented by A1 and A2 versions, and which components remain invariant in coherent transformed narratives. The corpus comprised eight Kazakh source narratives and sixteen purpose-built A1 and A2 versions, organized into eight aligned original–A1–A2 sequences. A total of 612 transformational segments were analyzed using a two-level coding model that distinguished six primary operations – structural compression, syntactic simplification, lexical substitution, semantic reduction, causal explication, and neutralization of imagery from their effects on textual organization. Preservation of the functional narrative core was treated as a control category of functional continuity. The findings show that A1 transformation relies more strongly on compression, syntactic redistribution, repeated reference, and a linear event sequence, whereas A2 retains a denser network of source-text relations and more frequently makes causal connections explicit. Syntactic splitting shifts cohesive relations from intra-sentential structures to inter-sentential linkage, while causal explication compensates for contextual relations weakened by compression. Genre framing, characterization, and conflict presentation may be reduced or recast without disrupting the central event structure. Macro-level coherence depends on the recoverability of the functional chain linking the principal participant, key event, motive or causal relation, plot resolution, and the narrative’s overall pragmatic effect. The proposed model contributes to the linguistic analysis of transformed narratives by relating formal operations to their consequences for cohesion, causal coherence, event sequence, and narrative function. 10.18721/JHSS.17311 811.512.122’42:81’255.2:37.016 structural semantic transformation Kazakh narrative folklore-didactic text children’s narrative textual cohesion causal coherence narrative function https://human.spbstu.ru/article/2026.65.11/

REV RUS 207-221 Perm State University Salimovsky Vladimir salimovsky@rambler.ru

Perm, Russian Federation

Оn the Epistemic Situation in Contemporary Speech Studies: What' s New in the Linguistics of Speech in the Post-Non-Classical Period of Science? This article examines the key trends in the development of speech studies (rechevedenie), or the linguistics of speech. Over the past hundred years the focus of linguistic attention has shifted from language (langue) to speech (parole) – as an object that is not only individual but also social – and then to langage, human speech taken in its entirety, which F. de Saussure held to be unstudiable. Unsurprisingly, the study of langage has met with fundamental methodological difficulties, and the description of heterogeneous speech phenomena has predictably proved eclectic: numerous particular research domains have been identified, but the connections between them remain unestablished. The article asks what direction linguistics is taking in the post-non-classical period of science, which has turned to the study of complex self-developing systems (V.S. Stepin), and whether this turn can overcome the fragmentation of research on the speech continuum. The aim of the article is to show that the study of the heterogeneous reality of living speech displays the features of a new type of scientific rationality, and that the logic of linguistic development entails approaching language as a complex self-developing system. Its model may be constructed in accordance with M.M. Bakhtin’s linguistic methodology, which prescribes a movement from (1) forms and types of speech interaction to (2) forms of speech performances (“speech genres”), and then to (3) forms of language. These are the three principal levels of a self-developing system that is itself nested within the larger system of social communication. The article argues that the eclecticism of linguistic research can be overcome once the place of each research domain within the complex system is determined – that is, once its links with other domains are established both within a single level of systemic organization and across levels, as well as with the external environment. The construction of such a model is not a project with a definite endpoint but a methodological guideline for the integration of linguistic knowledge. Functional stylistics is used to trace these changes in the study of the speech continuum. In this discipline the move towards integrating concepts on the basis of complex systems theory is especially clear. 10.18721/JHSS.17312 81'13 speech studies linguistics of speech functional stylistics discourse analysis speech continuum complex self-developing systems https://human.spbstu.ru/article/2026.65.12/ 207-221.pdf

BRV RUS 222-226 Moscow City University Gorshkova Natalia Natgorshkova@mail.ru

Moscow, Russian Federation

Language Within the Scope of Stylistics: Rewiew on Book “Stylistics. Cambridge Textbooks in Linguistics” by Lesley Jeffries, Dan McIntyre. Cambridge: Cambridge University Press, 2025. ISBN 9781108441872 Stylistics has a well-developed theoretical foundation and is characterised by its openness to interdisciplinary interaction. The book “Stylistics. Cambridge Textbooks in Linguistics” by Lesley Jeffries and Dan McIntyre offers a reevaluated perspective on stylistics and its place within the system of linguistic disciplines. The publication traces the historical development of stylistics and analyses its fundamental principles. It includes current developments in the fields of cognitive and corpus stylistics. The authors assert text-based as a defining feature of stylistics, examine the linguistic approaches that have significantly influenced the formation of the discipline, and demonstrate its evolution in response to emerging language theories. The reviewed edition convincingly demonstrates the theoretical continuity of stylistics, as well as the interconnections between its analytical approaches and terminological apparatus and related areas of linguistic knowledge. The book is a fundamental work on stylistics that combines systematic exposition with the authors’ scholarly perspectives, presented to invite further debate. 10.18721/JHSS.17313 81''33 Stylistics style text discourse cognitive stylistics corpus stylistics https://human.spbstu.ru/article/2026.65.13/ 222-226.pdf

BRV RUS 227-235 0001-0001-8140-5648 Sinelnikova Lara Prof.sinelnikova@gmail.com Stylistics in the Fusion of Analog and Virtual-Digital Technologies. Review of N.I. Kulushina's Monograph “(Neo)Stylistics in the Era of Artificial Intelligence”. Moscow: FLINTA, 2026. ISBN 978-5-9765-5864-9 Stylistics is a humanitarian science with a rich history and significant achievements, but also with a particular sensitivity to various changes. A large part of these changes at the present stage is related to the spread of artificial intelligence and its influence on the system of traditional stylistic classifications and values. In N.I. Klushina's monograph “(Neo)Stylistics in the Era of Artificial Intelligence”, it is shown what changes are occurring in stylistics under the conditions of a new axial age – a time when the system loses stability and transitions to a different mode of functioning. Each of the basic categories of stylistics (author, text, style) acquires new characteristics in the digital age. The category of the author requires reinterpretation in connection with the actions of artificial intelligence as a technological author. The technological author changes the categorical features of style. A humanitarian text created by humans enters into competitive relations with a text created by a neural network. Generative text only imitates style, averaging stylistic norms, as a result of which the text loses its human and spiritual qualities. Neo-stylistics of the artificial intelligence era can and should become an integrative transdisciplinary science. Phenomena such as style, text, human author, and artificial intelligence author can only receive a systematic description by incorporating the achievements of various humanitarian sciences into stylistic research, while preserving the basic principles of stylistics – the functional conditioning of linguistic means in a text, variability, and intentionality. The author of the monograph concludes that in the expanding technological space, it is precisely the human being, their living thought conveyed in language, that should become the measure of value for all communications of the new era. 10.18721/JHSS.17314 81 stylistics neostylistics author style text artificial intelligence generative text https://human.spbstu.ru/article/2026.65.14/ 227-235.pdf