The professional image of the university teacher

The article presents a conceptual approach to the development of a professional image based on an example a university professor. The purpose of is to develop an integrated model of a professional image. The novelty of this approach is to consider a model of image formation from the perspective of an interdisciplinary approach, whose elements are the individual image, professional image and reputation of the organization. The model is developed based on a study of existing concepts, theories and methods of image formation in the different academic schools, including psychology, sociology, political science, imageology, management and others.