Problems of teaching of text creating culture in training the students of  the qualification “advertising and public relations”: analysis of literary text

Professional education

The main subject of the article is the problems students of technical university (qualification “Advertising and Public Relations”) may encounter while analyzing literary text as part of the Russian language course. The need to pay special attention to the perception of a literary text is motivated by the negative results of the experiment on the perception of the students of the poetic text.