The article focuses on the Educational Soviet-time posters, which were meant as a means of promoting new lifestyle and an expression of Soviet identity. Combining intentional text and artistic form, Soviet posters were used for emotionally charged manipulation of the society and at the same time served to educate people. Being a powerful means of propaganda in the Soviet era visual art, the Soviet poster is an object for researchers to study speech strategies as a way of linguistic manipulation. The article analyzes the most relevant linguistic techniques to influence the message recipient in the Soviet-era visual art. The results can be used in the practice of teaching stylistics, linguoculturology, semiotics, discourse analysis, lectures on general linguistics, history and art history courses.