The concept of “Belaya Vezha” in the communication space of the Brest region of Belarus

The linguoculturological approach to understanding the concept is that it is recognized as the basic unit of culture, its concentrate. The totality of concepts forms the concept sphere of an ethnos and, accordingly, a language. The article reveals the content of the important for the regional linguistic culture, but little studied concept of “Belaya Vezha”. The representation of the concept in the poetic, media, marketing discourses of the Brest region is considered. The factual material was the works of regional poets, ergonyms and trademarks, media materials that made up a card file of contexts. Linguistic and non-linguistic means of objectifying the components of the “Belaya Vezha” concept in the regional communicative space are revealed. In the structure of the conceptual component of the concept under study, the general meaning of “watch tower of a defensive type” is distinguished. The figurative component of the concept in regional poetry is represented by dominant images: “keeper of history”, “sentry”, “strength”, “courage”, “beauty of ancient architecture”, “stone birch” and “Motherland”. It has been established that the non-verbal representation of a linguocultural concept introduces certain corrections into its explication, significantly increasing the nominative density. The linguistic expression of the linguocultural concept “Belaya Vezha” is closely related to the worldview of sculptors and artists who addressed this topic, and attracts possible signs of other semiotic systems. The analysis of the dominant characteristics of the linguocultural concept “Belaya Vezha”, represented by signs of different semiotic systems, made it possible to identify the specific characteristics of the regional picture of the world, national mentality and character.