The image of the Arctic online (based on the English websites of Arctic organizations)

The paper analyzes the English websites of Arctic organizations in order to reveal how the image of the Arctic is formed. The results indicate verbal and non-verbal aspects of shaping the Arctic image. Verbal component is represented by four major topics: indigenous peoples of the Arctic; Arctic biodiversity; environmental issues of the Arctic; cooperation in the Arctic (scientific, economic, etc.). Each topic is represented by typical linguistic units: nominations of indigenous peoples; verbs meaning support, protection; nominations of natural Arctic zones, endemic species; lexemes meaning decline; linguistic units meaning development, protection; nominations of threats; verbal combinations meaning struggle, conservation; lexemes meaning cooperation, development, challenge; nominations of documents on collaboration. Non-verbal component is demonstrated through logos of the Arctic organizations, colour graphic design, font size and style.