Visual and verbal images of the region in the language consciousness of the residents of the Brest region

The article presents the results of the anthropometric method of research, the purpose of which was to study the image of the Brest Region in the everyday consciousness of its residents. The empirical basis of the research was made up of the data of a free associative experiment conducted in the territory of the Brest Region with a target group of respondents: primary school students. During the processing of the material, all associates, including single reactions, were subjected to analysis. The verbal part of the experiment was supplemented with a “graphic associative test”. The received verbal and graphic material is presented in the form of associative fields and cognitive layers, selected on the basis of semantic ranking. The research results showed that in the mind of the target group, the image of the Brest Region is a multi-layered formation with stable thematic components.