Moral indifference as a social factor

The article discusses the problem of moral indifference and its impact on the functioning of the social system. The emphasis is on the transformation of the individual in public relations communication. Analyzes the social causes of this phenomenon in specific historical periods. Reveals the relationship of crisis situations related to the revaluation of the common provisions, with the perception of the individual’s own essence. Emphasizes the potential of escalating moral indifference in behavioral form, representing social danger.