New approaches for studying mobilization in network communities

Current global socio-political situation demonstrates the increased researchers’ interest in the field of mobilization mechanisms. Any mobilization aimed at changing the state of society. So, each mobilization should be considered as a process with any noticeable effects. Frequently, while investigating social mobilization effects scholars examining a static condition of society. Data for most analysis presents state of society in an exactly taken moment of time. So, the overall picture of the study is always static. Mostly data taken for analysis are from digital media, which are social network sites. Tools based on Internet resources and Web 2.0 principles and enable to gather information for further evaluation of sociological processes and mobilization. All information from these cases is a kind of a constant. The results presented in the article are based on theoretical meta-analysis of scientific works of Russian researchers over the past ten years and propose to reckon mobilization as a flow of actions, i.e. as a process. It should be addressed as a dynamic conception. The method of analogies is focused within the framework of the interdisciplinary approach development. However, the existing notions about communities, i.e. special groups, which are main objects of mobilization process, have static characteristics. Hence, mobilization as a concept of flux cannot be described based on the existing community definition. This paper defines the term “community” according to the dynamic concept of mobilization and puts forward two versions for further research lines’ determination.