Linguistics of Media: New Approaches in Research and Teaching. Review of the book by V.E. Chernyavskaya «Medialinguistics: Genres, Discursive Practices, and Multimodality.» Moscow: Flinta, 2026. ISBN 978−5-9765−5869−4

The media turn has contributed to the development of the medialinguistic paradigm, within which the basic communicative categories of text, genre, and discourse are given a new scientific dimension. V.E. Chernyavskaya’s book presents an original concept of medialinguistics, in which modern media communication is represented through genres, discursive practices, and multimodality. Genres are examined from the perspective of established, traditional patterns and models for conveying various meanings. Genre becomes one of the fundamental criteria for the typology of media texts. The genre function directly correlates with the type of texts. This approach allows us to rethink the role of genres in the media-linguistic paradigm, as it is genres that shape discursive practices into texts. The problem of hybrid genres in the book is covered through the prism of the dominant trends in modern communication. These include hybridization, multimodality, visual intertextuality, etc., whose «pressure» contributes to the transformation of genres and the transposition of genre forms under the conditions of the new technological environment. In addition to the adaptation of media texts to the leading trends (media)communication, there is their adjustment to the distribution channels and the capabilities of the platforms on which they are placed. Therefore, the book focuses on format characteristics, as well as the linguistic and typographic landscapes, which have not yet been the subject of media linguistics. The book presents new, non-trivial approaches to the study of media communication within the media linguistic paradigm and represents a comprehensive scientific concept that includes a well-defined methodology for teaching media linguistics in universities.