The impact of the infosphere on the values of personality in a digital culture


The article is devoted to the socio-philosophical aspects of the formation of the value structure of the individual in the digital age. The relevance of the research is due to a high degree of interest in the problem of transformation of personal attitudes in connection with the spread of the digital media environment. The author turns to the analysis of ideas about values in the society existing in the conditions of information culture, sets the task of determining the degree and ways of influence of the information sphere on the value attitudes of the individual. The research is based on the conceptual framework of social ontology. The article emphasizes the dependence of ideas about significant spiritual and moral dominants on the influence of many socio-cultural factors. The specificity of digital culture is associated with a rich information field that creates new meanings and priorities. The methodological basis of the analysis is a topological approach that identifies the factors of total influence of the information field on the consciousness and value settings of an individual. The role of transformation of the value of time and knowledge in digital reality as a factor of self-determination of an individual in social space time is shown. The article considers the value growth of the attitude to freedom of self-presentation in the digital network. The ambiguity and incompleteness of homo informaticus models is emphasized. The article summarizes the data of socio-psychological research of the structure of basic values of the individual and overcoming Internet addiction in the youth environment. The author concludes that it is necessary to limit the chaos of the digital network by security criteria and a system of information filters.