The Arctic and its development issues become more and more important in the information agenda of the Russian and world media over the past years. The reasons for this increased attention to the region are the activities of main decision makers: authorities, army, business, nature defenders, international organizations, etc., aimed at expanding regional influence, improving infrastructure, organizing tourist routes, prospecting and development of hydrocarbon deposits etc. The article demonstrates thematic blocks of materials about the Arctic region, formed on the basis of publications and documentaries for the period from 2013 to 2020. Content and dominant meanings of the materials are investigated, and mainstreams are analyzed. Conclusions include thematic dominants affecting the perception of the Arctic by mass audiences, as well as prospects for regional changes.